Sustainability becomes a business case

Demographic and value change, along with a new distribution of income, affect consumer behavior. Consumers are now far better informed about the business practices of manufacturers and the companies behind labels and certificates.
Moreover, retailers have started to state their sustainability expectations to suppliers. Sustainable practices are more than risk management–they have become a business case.

Natural cosmetics - no longer a niche market

The US market exemplifies consumer aspiration to live a healthy and eco-friendly lifestyle. Natural and Organic Personal Care products (NOPC) have an annual growth rate of approximately 10% and are increasingly sold by retail and discount outlets.

What Personal Care consumers want

Wellness products are not always considered essential.

There is less tolerance for products that may be causing harm. Consumers choose brands that are known to care for the planet and people.

What Personal Care consumers want

Consumers long for a healthy lifestyle that is in harmony with the environment and social values.

What Personal Care consumers want

Consumers want to buy luxury treatments in good conscience, knowing their production did not cause harm along the value chain.

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